White & Williams’ History

White & Williams was founded in Asheville, NC, in 1955 by the late John Williams and Max White. The firm’s first home was a former grocery store at 401 Haywood Road in West Asheville. This was a time when oil was king and coal were dying out. The company sold and serviced heating and cooling units, manufactured sheet metal products, and sold storm windows and doors. John Williams soon realized he must narrow our specialization field, solely concentrating on heating and cooling.

In 1960, John Williams bought Max White’s interest in the firm. He emphasized technical training to work on increasingly complicated equipment. John Williams retired in 1990, ceding control of the company to Al Knapp and Roger Sales. Al Knapp became President, and Roger Sales became Vice-President. The company remained in West Asheville until 2002, when they moved to their new 514 Swannanoa River Road facility. The new facility is much larger, and this has allowed us to grow and expand the services we provide.

 Al Knapp was President and General Manager from 1990 until his death in 2004. Roger Sales is currently the Owner and President of the Company. Ted Lunsford was promoted from Field Supervisor to Vice-President.

We want to thank all our customers in Western North Carolina for allowing us to serve you since 1955. We promise to provide even better service and the best products on the market for your heating & cooling needs. With Trane, Bryant, Thermo Pride, Generac, Mitsubishi, Daikin, and Honeywell on our team, the future looks bright. Our company continually seeks ways to serve you better, whether installing new equipment, servicing existing equipment, or furnace and flue cleaning with our BIG WINDY.

We look forward to serving you in the future